A multi-analytic approach to predict social media marketing influence on consumer purchase intention
Purpose Based on the stimulus-organism-response (SOR) framework, this study aims to
investigate the effect of social media marketing (SMM) activities on consumers' purchase …
investigate the effect of social media marketing (SMM) activities on consumers' purchase …
Satisfaction on the driving seat: exploring the influence of social media marketing activities on followers' purchase intention in the restaurant industry context
Recently, social media marketing has become an effective tool for restaurants to gain
visibility, increase customer engagement, and boost sales. Through social media marketing …
visibility, increase customer engagement, and boost sales. Through social media marketing …
Assessing the importance-performance analysis of adaptive capacity programs for sustainable mangrove conservation in the Taman Nasional Bali Barat conservation …
Mangroves, which are vital for maintaining the stability of coastal ecosystems, are facing
increasing threats from global changes. This highlights the urgent need for effective adaptive …
increasing threats from global changes. This highlights the urgent need for effective adaptive …
Impact of social media participation on female entrepreneurs towards their digital entrepreneurship intention and psychological empowerment
Purpose The use of social media is becoming increasingly important for entrepreneurial
marketing as a way to gain psychological empowerment through female entrepreneurship …
marketing as a way to gain psychological empowerment through female entrepreneurship …
The influence of promotion, product quality and brand image towards customer purchase decisions of Wardah cosmetic products
WI Lamasi, S Santoso - International Journal of Research in Business …, 2022 - ssbfnet.com
Along with the increasing demand for qualified skincare products these days, there are
many companies in Indonesia that produce facial beauty products that emphasize a good …
many companies in Indonesia that produce facial beauty products that emphasize a good …
Exploring how South African handicraft entrepreneurs can use self-schema and brand love to foster positive word-of-mouth from customers
SW Kuhn, LM van der Westhuizen - Journal of Research in Marketing …, 2024 - emerald.com
Purpose Handicraft entrepreneurs often lack the marketing funding needed to achieve brand
awareness and, ultimately, sales. While positive word-of-mouth (WOM) from customers can …
awareness and, ultimately, sales. While positive word-of-mouth (WOM) from customers can …
Social media promotion of local brand skincare on generation Z's buying decision
CB Qotrunnada, EG Marsasi - Jurnal Manajemen Bisnis …, 2023 - jurnal.binamandiri.ac.id
The background of this study is because of the unoptimal concept of promotion (through)
social media and the brand image among Generation Z regarding using Instagram to …
social media and the brand image among Generation Z regarding using Instagram to …
Investigation into the Application of Image Modeling Technology in the Field of Computer Graphics
P Doungmala, TH Thai - International Journal for Applied Information …, 2023 - ijaim.net
The field of computer graphics has experienced remarkable advancements in hardware and
software, leading to rapid progress and development. One crucial aspect that significantly …
software, leading to rapid progress and development. One crucial aspect that significantly …
Implications of Social Media and Socio-Economic Activities on Micro and Small Enterprises in India
N Madhumithaa, A Mishra, S Sruthi… - … Business Review: Int …, 2023 - dialnet.unirioja.es
Purpose: The purpose of this research is to examine the implications of social media and
socio-economic activities on micro and small enterprises in India. Theoretical framework …
socio-economic activities on micro and small enterprises in India. Theoretical framework …
The impact of social media marketing activities on customer purchase intention: a study of the property industry in Malaysia
The impact of social media marketing activities on customer purchase intention: a study of the
property industry in Malaysia | Emerald Insight Books and journals Case studies Expert …
property industry in Malaysia | Emerald Insight Books and journals Case studies Expert …