Research on sustainable consumption has gained much popularity in the past few years,
and the of the green gap phenomenon has had its share of studies. This phenomenon is …

The challenge of convincing people to change their eating habits toward more
environmentally sustainable food consumption (ESFC) patterns is becoming increasingly …

Highlighting the important role of marketing in encouraging sustainable consumption, the
current research presents a review of the academic literature from marketing and behavioral …

Purpose This study aims to examine the role of message appeals (concrete vs abstract)
posted by greenfluencers in determining their behavioral intention toward the sponsored …

Most agree that climate change is a serious threat. It has increasingly been recognized by
scientists and policymakers as a consumer behavior issue: What, how, and how much …

From vaccination refusal to climate change denial, antiscience views are threatening
humanity. When different individuals are provided with the same piece of scientific evidence …

One of the most reliable and impactful methods for enhancing a persuasive appeal is to
match an aspect of the proposal (ie, its content, source, or the setting in which it is delivered) …

Despite the growing scholars' attention towards green products, extant literature has so far
lacked a systematic effort to analyse green product attributes (along different phase of the …

Purpose The purpose of this research is to provide a systematic review of the literature
relating to message framing and its effectiveness in persuading consumers to adopt …

In this research, we document knowledge gaps between consumers and experts about what
consumer actions most effectively help mitigate climate change. We then identify three …