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Service recovery efforts' influence on consumers' desire to reciprocate and forgiveness: the mediating role of perceived justice
RM Umar - South Asian Journal of Marketing, 2023 - emerald.com
Purpose This paper investigated the impact of firms' service recovery efforts on consumers'
desire to reciprocate and forgiveness in the hospitality industry of Pakistan. Additionally, this …
desire to reciprocate and forgiveness in the hospitality industry of Pakistan. Additionally, this …