Volume Ranking and Sequential Selection in Programmatic Display Advertising

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Bid optimization by multivariable control in display advertising

X Yang, Y Li, H Wang, D Wu, Q Tan, J Xu… - Proceedings of the 25th …, 2019 - dl.acm.org
Real-Time Bidding (RTB) is an important paradigm in display advertising, where advertisers
utilize extended information and algorithms served by Demand Side Platforms (DSPs) to …
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