The emergence of virtual influencers, who possess realistic human-like appearances and
intelligence, has provided new opportunities for brand endorsement strategy and gradually …

TikTok—the world's most downloaded app since 2020, has become a place for more than
silly dancing and lip-syncing. TikTok users are increasingly turning to TikTok for news …

The rise of social media is changing how evaluative judgments about organizations are
produced and disseminated in the public domain. In this article we discuss how these …

A growing body of literature has proposed formal approaches to audit algorithmic systems
for biased and harmful behaviors. While formal auditing approaches have been greatly …

Viral marketing is used to widely distribute content. To achieve this goal, the basic decision‐
making process from content reception to interaction must be clarified. This paper examines …

People increasingly visit online news sites not directly, but by following links on social
network sites. Drawing on news value theory and integrating theories about online identities …

Viral news is defined as networked news stories that spread online mostly through social
media in a much faster and wider manner than other news stories, and this study …

The infusion of digital technology into contemporary society has had significant effects for
everyday life and for everyday crimes. Digital Criminology: Crime and Justice in Digital …

We live in a world where the internet and the world wide web have, in the matter of only
three decades, shifted from being at the forefront of a new frontier of communication …

How does interpersonal closeness (IC)—the perceived psychological proximity between a
sender and a recipient—influence word-of-mouth (WOM) valence? The current research …