eWOM through social networking sites and impact on purchase intention and brand image in Iran

M Farzin, M Fattahi - Journal of Advances in Management Research, 2018 - emerald.com
Purpose The purpose of this paper is to build a conceptual framework which provides both
practical and theoretical insights into drivers of consumer use of social network sites (SNSs) …

Solving the luxury fashion and sustainable development “oxymoron”: A cross‐cultural analysis of green luxury consumption enablers and disablers

R Carranza, L Zollo, E Díaz… - Business Strategy and …, 2023 - Wiley Online Library
Green luxury is a promising stream in the environmental marketing and sustainable
development literature. Yet, scholars are still investigating why green consumers show a …