Should a marketer adopt a pan‐cultural or a culture‐specific approach when using colour in
marketing? Colours exercise powerful effects and induce reactions based on both instincts …

In this research, we evaluate the effectiveness of the buying funnel as a model for
understanding consumer interaction with keyword advertising campaigns on web search …

Extant literature is inconclusive on the linkage between destination image and tourist loyalty,
due to the multi-dimensional nature of the two concepts. The present study attempts to draw …

Electronic word of mouth influences the consumer buying behavior through the online
exchange of customer opinions and experiences about commodities using social …

This study aimed to know the relationship between hedonic lifestyle with consumptive
behavior among adolescents. The hypothesis in this study there was a positive relationship …

A must-have introductory text of unrivalled coverage and depth focusing on events planning
and management, the fourth edition of Events Management provides a complete A to Z of …

How does the tourism literature model major recreational travel decisions? What influences
do the “grand models” in consumer research have on tourist destination choice models …

This paper compares how two different destinations use food in their marketing activities.
Content analysis of brochures, booklets and web sites was used. One, Hong Kong, makes …

Studying the influence of the religious construct on consumer decisionmaking is important
owing to its stability over time and the observablenature of many of its elements. This …

This paper documents the use of online travel photo-sharing technologies among Hong
Kong residents. The advent of Web 2.0 is changing fundamentally the tourist information …