Over the last three decades, customer experience (CE) has developed from a burgeoning
concept to a widely recognized phenomenon in terms of both research and practice. To …

This study asserts that conceptualizing sensory brand experience (SBE) as an independent
construct is critical to expanding our understanding of experiences provided by brands. To …

Virtual reality (VR) plays a relevant role in the tourism sector, specifically in experiences of
remote attractions. The influence of VR experiences on tourist experiential factors such as …

Online food delivery (OFD) apps are changing the way we consume food. Despite
increasing the popularity of OFD apps, limited studies have explored the reason behind …

Purpose This paper aims to present a content analysis of two major constructs among
tourism settings, namely involvement and emotions, strictly related to tourist behaviour, due …

Dienstleistungen kommt heute als Motor der wirtschaftlichen Entwicklung eine besondere
Bedeutung zu. Wichtige Dienstleistungsbranchen wie Tourismus, Verkehr oder …

There is growing evidence indicating that background music has a significant impact on
consumer purchasing behavior. However, there is limited research on the placement of …

Environmentally responsible behavior (ERB) matters a great deal for the long-term success
of tourist destinations. Building upon the Stimulus-Organism-Response (SOR) framework …

This study proposed a conceptual model to examine how customers' perceptions of the
quality of experiences influence perceived value, water park image, customer satisfaction …

The theorization of emotion receives considerable attention in contemporary tourism
literature. Remarkably, existing studies largely ignore the operationalization of emotion in …