This paper reviews influencer marketing (IM)-research in the tourism and hospitality (H&T)
field to provide a state-of-the-art of the past, present, and future of IM-research. It identifies …

Purpose As social media use rises, the impact of social media influencers on customer
buying decisions increases, due to customers viewing influencers as ideal role models who …

Abstract Movements like “Fridays for Future” have heightened attention to the need for
sustainability, particularly among Generations X, Y, and Z. However, the consumption of fast …

Purpose Though online impulsive buying emerged mostly in Western cultures, it has been
widely expanded as a key pattern among online customers in emerging markets …

Although impulse buying has been studied for decades, prior research mostly focuses on
reasons for impulse buying rather than its outcomes. In recent years this trend has changed …

Researchers typically treat fear‐of‐missing‐out (FOMO) as a personality trait or a general
sense of anxiety about “missing out on” activities with others. If messages with FOMO‐laden …

Corporate decision-makers form their intention to adopt new technology for their venture
based on their perception of its usefulness and ease of use. However, the formation of this …

This study investigates the antecedents of advertent (intentional) deepfakes sharing
behavior. Data from two countries (US and Singapore) reveal that social media news use …

Purpose With the rapid growth of the Internet and the wide acceptance of e-commerce,
online impulse buying is rising; however, the consumer motivation to buy impulsively within …

Purpose With the rapid improvement in digital infrastructure, the popularity of digital devices
and smartphones in every pocket, the yearning to stay connected with others has increased …