Globalization and the changes in the technological and social industries have facilitated
international mobility in such a way that the distinctions between tourism and other forms of …

The development of the Internet and the implementation of traditional marketing strategies
have given rise to the emergence of digital marketing strategies exploited both by SMEs and …

The strategic use of social media tools facilitates firms' entrepreneurial capabilities, enabling
them to become more innovative, increasing their proactivity, and hel** them to renew …

Entrepreneurship is a phenomenon associated with wealth generation and economic
development in a region or country. However, despite significant advancement in our …

Abstract Despite Multinational Enterprises' growing interest in New Product Development
(NPD), research into the use of social media in the NPD process in Small and Medium-sized …

Drawing from social learning theory and the mobile advertising literature on key
performance indicators (KPIs), two experiments examined the influence of peer users' …

Despite a growing interest in social media adoption by corporations, there is minimal
knowledge about the drivers of social customer relationship management (SCRM). This …

In recent years, scholars have argued that entrepreneurs develop opportunities through
social engagement in communities of peers. These entrepreneurial communities of peers …

International-entrepreneurship researchers use a capability-based perspective to analyze
the international performance of early-internationalizing firms. More than 300 papers seem …

This paper studies the impact of internet access on household electricity consumption, using
three waves (six years) of China Family Panel Study survey data. We separately explore …