Over the last couple of decades, technological advancements have accelerated
exponentially, especially in the realm of online social networking networks. The artificial …

Tourism shop** via mobile applications has revolutionized the tourism industry. The
research examined the antecedents to the adoption of mobile tourism shop** (MTS) via …

Purpose This study examines the effect of five price perception dimensions (price
consciousness, price mavenism, sale proneness, price-quality schema, and prestige …

Sažetak The purpose of this paper is to examine the behaviour of heritage site visitors using
a consumer decision-making styles framework and to identify different groups of visitors …

Os modelos de educação financeira baseados na transmissão de conhecimentos técnicos
econômicos e financeiros têm sido criticados devido, sobretudo, ao seu impacto limitado …

Marketing education faces various problems in management, transparency, and public
understanding of education in this globalisation era. As a consumer, we must observe and …

Overchoice is a cognitive disorder in which people have difficulty making decisions when
faced with many choices, that make the problem in this study. This over-choice phenomenon …

To understand how consumers make decisions about financial products and services, this
chapter discusses contemporary models based on the paradigm of behavioral economics …

Tiến bộ công nghệ đã tăng tốc theo cấp số nhân, đặc biệt trong lĩnh vực mạng xã hội trực
tuyến. Các ứng dụng công nghệ kỹ thuật số ra đời nhằm nâng cao và cải thiện các phương …