Purpose The purpose of this paper is to propose both a retrospective and a prospective look
at one of the most powerful concepts in marketing research: consumption experience …

Globalization, rankings, and the decrease of public funding have created a highly
competitive environment for public universities. Internal and external stakeholders …

In contemporary business landscapes, concerns about environmental, social, and
governance (ESG) issues are increasingly prominent. Despite the rising public interest in …

Augmented reality has raised considerable interest over the last few years. But the questions
of its benefits for online retailer is still pending. Research has shown that AR has a positive …

By applying institutional theory to the current retail environment under the COVID-19
pandemic, the purpose of this study is to 1) identify service quality dimensions that generate …

Measuring organizational legitimacy has become a challenge for researchers because they
face a multilevel construct, where diverse terminologies, approaches, and evaluators …

As a result of growing interest in the relationship between organizational legitimacy and
survival, the flow of publications in the field makes it difficult to maintain a birds-eye view of …

Abstract This Special Issue's aim is to take stock of the existing research in marketing that
refers to institutional theory and provide insights on how extending dialogue can further …

The study proposes an integrative conceptualization to capture the theoretical notion of
perceived restaurant authenticity (PRA). It conceptualizes PRA as a multidimensional …

In recent years, public service delivery models have changed to include non-state actors
and cross-sector collaboration as service providers. Using a survey experiment, we …