Consumers' brand personality perceptions in a digital world: A systematic literature review and research agenda
In a digital world, it is becoming increasingly important for marketing researchers and
practitioners to understand how consumers attribute humanlike characteristics and …
practitioners to understand how consumers attribute humanlike characteristics and …
[HTML][HTML] How does AI drive branding? Towards an integrated theoretical framework for AI-driven branding
Brands are transforming with the acceptance, adoption, and use of artificial intelligence (AI)
technologies. AI builds dynamic consumer-brand relationships that help build sustainable …
technologies. AI builds dynamic consumer-brand relationships that help build sustainable …
Enforced remote working: The impact of digital platform-induced stress and remote working experience on technology exhaustion and subjective wellbeing
The COVID-19 pandemic forced most individuals to work from home. Simultaneously, there
has been an uptake of digital platform use for personal purposes. The excessive use of …
has been an uptake of digital platform use for personal purposes. The excessive use of …
How does digital inclusive finance affect economic resilience: Evidence from 285 cities in China
Y Du, Q Wang, J Zhou - International Review of Financial Analysis, 2023 - Elsevier
Digital inclusive finance can provide effective financial services to consumers and
enterprises that are excluded from traditional finance, thereby improving the vitality and …
enterprises that are excluded from traditional finance, thereby improving the vitality and …
Antecedents and outcomes of digital influencer endorsement: An exploratory study
The advertising and marketing literature have established that celebrity endorsements
constitute an effective way to enhance attitudes toward brands and increase purchase …
constitute an effective way to enhance attitudes toward brands and increase purchase …
[HTML][HTML] Over-ordering and food waste: The use of food delivery apps during a pandemic
There is a paucity of research on the role of food delivery apps (FDAs) in food waste
generation. This gap needs to be addressed since FDAs represent a fast-growing segment …
generation. This gap needs to be addressed since FDAs represent a fast-growing segment …
Value dimensions of gamification and their influence on brand loyalty and word‐of‐mouth: Relationships and combinations with satisfaction and brand love
This study examined the influence of different value dimensions of gamification on two
important marketing outcomes, brand loyalty and word‐of‐mouth (WOM), using a mixed …
important marketing outcomes, brand loyalty and word‐of‐mouth (WOM), using a mixed …
Can AI benefit individual resilience? The mediation roles of AI routinization and infusion
Q Hu, Z Pan - Journal of Retailing and Consumer Services, 2023 - Elsevier
The recent COVID-19 pandemic has raised concerns about individual resilience in the face
of adversity. The abundant research suggested that artificial intelligence (AI) can help …
of adversity. The abundant research suggested that artificial intelligence (AI) can help …
The paradox of technology: Negativity bias in consumer adoption of innovative technologies
Innovative technologies often feature inherently conflicting properties. This poses a
challenge for marketers because negative properties not only weigh heavily on consumers' …
challenge for marketers because negative properties not only weigh heavily on consumers' …
Social Media use and value creation in the digital landscape: a dynamic-capabilities perspective
Purpose Although Social Media use has become all-pervasive, previous research has failed
to explain how to use Social Media tools strategically to create business value in today's …
to explain how to use Social Media tools strategically to create business value in today's …