The desire to understand the be-havior of sport consumers has been a long-standing goal
for sport marketers. This paper critically examines models of sport consumption by …

Penelitian ini membicarakan penggabungan dua pendekatan penelitian kuantitatif dan
kualitatif atau mixed methods. Perbedaan Pendekatan Kuantitatif dan Pendekatan Kualitatif …

Research Methods for Sports Studies is a comprehensive, engaging and practical textbook
that provides a grounding in qualitative and quantitative research for students studying …

Built environment research consists of cognitive and affective, as well as behavioural,
components. Existing built environment research utilises either strong qualitative or, more …

In proposing a procedure for transforming qualitative data into quantitative results, we
address the manifold requests for discovery-oriented research in the business disciplines …

In light of the paucity of research addressing the critical concerns of social interaction at the
micro level of the coaching process, this study aimed to generate an in-depth understanding …

This volume is intended for use in introductory research courses in which elementary and
early childhood teachers, reading specialists, special education teachers, and content area …

Individuals strive to attach themselves to social groups that reflect positively on the way they
view themselves (Tajfel, 1972, 1982; Tajfel & Turner, 1979). While social categories span a …

This book is a guide to doing research in food studies providing details on predominant
research methods in the field, interactive questions and templates, and suggestions for food …

Mega sports events provide organisers with a unique opportunity to modify the international
image of the host country. The article tracks and analyses the destination image change of …