Base of the pyramid producers' constraints: An integrated review and research agenda

A Kumar, R Kumra, R Singh - Journal of Business Research, 2022 - Elsevier
Abstract The Base of Pyramid (BoP) narrative has been dominated by the consumption
perspective, as compared to producers' perspective. The literature on the constraints faced …

Digitally mediated value creation for non-commodity base of the pyramid producers

R Parthiban, I Qureshi, S Bandyopadhyay… - International Journal of …, 2021 - Elsevier
Abstract Base of the Pyramid (BoP) producers have limited opportunities to create and
capture value due to various constraints, which keeps them trapped in the vicious cycle of …

Hurdles to handicraft marketing for artisan entrepreneurs in an emerging economy

A Dalal, S Bhattacharya… - Journal of Small Business …, 2024 - emerald.com
Purpose Crafts embody the history and heritage of their country of origin and can play an
essential role in the country's socioeconomic development by providing significant job …

Factors affecting BoP producer intention to use P2P lending platforms in India

R Kumra, SA Khalek, T Samanta - Journal of Global Marketing, 2021 - Taylor & Francis
Myriad studies have been done to investigate consumer behavior in peer-to-peer (P2P)
lending. However, participation intention in P2P lending in the Bottom of Pyramid (BoP) …

Moderating effect of access to finance on the relationship between total quality management, market orientation and small and medium enterprises performance: A …

HB Rogo, MNM Shariff, MH Hafeez - International Review of …, 2017 - dergipark.org.tr
This study proposed a framework for the moderating effect of Access to Finance (AF) on the
relationship between Total Quality Management (TQM), Market Orientation (MO) and SMEs …

Analysing slow growth of mobile money market in India using a market separation perspective

DD Potnis, A Gaur, JB Singh - Information Technology for …, 2020 - Taylor & Francis
Since the application of mobile technology for financial services can contribute to the
economic development of develo** countries, it is critical to examine the inhibitors to …

Reducing market separation through e-commerce: cases of Bottom of the Pyramid (BoP) firms in India

D Angmo, RK Aithal, AK Jaiswal - Information Technology for …, 2024 - Taylor & Francis
Market-based solutions for poverty alleviation at the Bottom of the Pyramid (BoP) have been
discussed extensively in the literature. Most BoP producer firms are based out of remote …

Digital access through smartphones and well-being of BoP women: insights from a field study in India

R Parthiban, S Jaikumar, J Basak… - … Technology & People, 2022 - emerald.com
Purpose The authors study the effect of access to smartphones on the socio-economic well-
being in the case of rural base of the pyramid (BoP) women. While smartphone access may …

Ideating a framework for sustainable livelihood of handicraft producers at the bottom of the pyramid: a mix-method study from India

A Dalal, S Bhattacharya… - Journal of Enterprising …, 2024 - emerald.com
Purpose The handicraft sector is unorganized with huge potential for the economic
upliftment of the bottom of the pyramid (BOP) craft producers. To ensure the sustainable …

Success drivers of urban haats selling craft products

R Gupta, PK Sinha, A Sahu… - International Journal of …, 2021 - journals.sagepub.com
Craft industry is as much the mainstay of the rural economy after agriculture. It provides
occupation to a large section of population. However, it is characterised by fragmented …