Purpose Brand gestalt has emerged as a crucial concept in marketing and branding,
denoting the holistic perception and overall impression that consumers develop about a …

Purpose Anchored in the theories of brand gestalt and stakeholder perspectives, this study
aims to undertake a comprehensive examination of the brand gestalt concept, emphasizing …

This study examines how the four dimensions of brand gestalt—story, sensescape,
servicescape, and stakeholders—influence customer satisfaction and loyalty within a …

Purpose: This study aims to investigate the influence of brand gestalt on customer purchase
intention in the context of fashion products, addressing the gap in understanding how the 4S …

Purpose: The aim of this study is to assess the brand gestalt of health tourism destinations
(HTD) using the 4S brand gestalt dimension framework: storyscape, sensescape …

Ecotourism destination branding is a dynamic concept that combines the principles of
sustainable tourism with strategic marketing efforts to promote and safeguard natural and …

The primary focus of this study is to analyze how brand gestalt affects the brand equity of
Bali as a destination for tourism. Previous research has not delved deeply into this area …