This study aims at investigating the role of customer relationship management systems
(CRMS) on Jordanian telecommunication companies' performance. The study develops …

Abstracts—To survive in the fierce competition of telecommunication industry and to retain
the existing loyal customers, prediction of potential churn customer has become a crucial …

The success of marketing automation investments depends on information technology (IT)
delivery possibilities being effectively linked to marketing business needs. Innovators …

Supported by technology, digital payment expanded at a rapid pace in the last decade,
constantly reducing cash transactions across the world. Across the world, the shift to digital …

Social networking applications (SNAs) are among the fastest growing web applications of
recent years. In this paper, we propose a causal model to assess the success of SNAs …

Customer relationship management approach is mainly a process. In order to realize this
process some elements are required. In this process business apply CRM in four stages …

The organizations reach to their objectives by adopting an effective customer management
strategy. Today, organizations have become aware that to reach their objectives its must …

The continuous and rapid development of information and communication technology (ICT)
influenced the operations and services provided by the banking sector. Many financial …

This research is expected to find out more about the effect of e-Customer Relationship
Management (e-CRM) on relationship quality and outcomes by using service attributes and …

CRM is a system that contains the strategies and tactics that businesses should use while
communicating with their clients. The relationship between a bank and its clients involves a …