A multi-stakeholder perspective of relationship marketing in higher education institutions

V Jain, E Mogaji, H Sharma… - Journal of Marketing for …, 2024 - Taylor & Francis
This study discusses a robust narrative of the relationship between higher education and the
stakeholders in the digital era. It proposes an integrated higher education marketing …

The Trigger For Falling Loyalty Originating From Public Relations And Customer Values And Satisfaction

B Aditi, S Nabell, A Djakasaputra… - International …, 2022 - repo.stie-pembangunan.ac.id
Uncertainty requires every organization to continue to make improvements from all fields.
The ability to respond quickly to existing changes is very expected. The main focus of this …

Antecedents to student loyalty in Indonesian higher education institutions: the mediating role of technology innovation

E Susilawati, I Khaira, I Pratama - Kuram ve Uygulamada …, 2021 - search.proquest.com
Abstract According to Snijders and Rikers (2018), in order to investigate the reasons for the
reduction in HEIs funding, university image, provision of quality service, and HEI's …

Toward the positive consequences of teacher-student rapport for students' academic engagement in the practical instruction classrooms

X Zhou - Frontiers in psychology, 2021 - frontiersin.org
Due to the fact that teacher-student rapport may favorably influence students' academic
behaviors, several scholars have empirically studied the impact of this interpersonal …

Hospitality and tourism student engagement and hope during the COVID-19 pandemic

YY Zhong, J Busser, V Shapoval… - Journal of hospitality & …, 2021 - Taylor & Francis
Taking the perspective of positive education, this study aims to examine the state of
hospitality and tourism students' hope during the COVID-19 pandemic. It also investigates …

[HTML][HTML] Building user engagement to mhealth apps from a learning perspective: Relationships among functional, emotional and social drivers of user value

ML Santos-Vijande, M Gómez-Rico… - Journal of retailing and …, 2022 - Elsevier
Smartphone applications for health-oriented purposes, or mHealth apps (MHAs), represent
a growing opportunity to improve efficiency and sustainability in both national health …

“It's where learning and teaching begins‒is this relationship”—insights on the teacher-student relationship at university from the teachers' perspective

G Hagenauer, F Muehlbacher, M Ivanova - Higher Education, 2023 - Springer
Positive teacher-student relationships have been identified as important for teacher and
student well-being and for high-quality teaching and learning processes and outcomes …

Understanding the role of learner engagement in determining MOOCs satisfaction: A self-determination theory perspective

Y Liu, M Zhang, D Qi, Y Zhang - Interactive Learning Environments, 2023 - Taylor & Francis
Due to its outstanding advantages of openness, unrestraint and low cost, MOOCs have been
growing rapidly in recent years. However, this new self-directed online learning model faces …

The impact of core self-evaluations on job satisfaction and turnover intention among higher education academic staff: Mediating roles of intrinsic and extrinsic …

AL Akosile, MA Ekemen - Behavioral Sciences, 2022 - mdpi.com
Job satisfaction and turnover intention among academic staff remains a challenge in higher
education institutions. To aid understanding of the factors that can reduce intention to leave …

Effects of online platforms on learner's satisfaction: a serial mediation analysis with instructor presence and student engagement

A Jain, P Sharma, JR Meher - The International Journal of Information …, 2023 - emerald.com
Purpose This research aims to examine the impact of virtual learning platforms and
instructor presence (IP) on learner satisfaction (LS). Further, this study examines the role of …