A systematic review of virtual influencers: Similarities and differences between human and virtual influencers in interactive advertising
Abstract Virtual influencers (VIs), computer-generated characters that serve as influencers,
offer novel and cost-effective advertising strategies. VIs' roles and appearances are …
offer novel and cost-effective advertising strategies. VIs' roles and appearances are …
Is ChatGPT scary good? How user motivations affect creepiness and trust in generative artificial intelligence
Few studies have examined user motivations to use generative artificial intelligence (AI).
This research aims to address this gap by examining how user motivations for ChatGPT …
This research aims to address this gap by examining how user motivations for ChatGPT …
What is the Metaverse and who seeks to define it? Map** the site of social construction
The Metaverse has become a buzz-phrase among tech businesses. Facebook's rebranding
to Meta is symptomatic of this. Many firms and other actors are trying to shape visions of the …
to Meta is symptomatic of this. Many firms and other actors are trying to shape visions of the …
Consumers' responses to virtual influencers as advertising endorsers: novel and effective or uncanny and deceiving?
C Franke, A Groeppel-Klein, K Müller - Journal of Advertising, 2023 - Taylor & Francis
Virtual influencers, generated on the computer, are changing the advertising industry. More
and more brands utilize virtual instead of human influencers as endorsers for their marketing …
and more brands utilize virtual instead of human influencers as endorsers for their marketing …
Green power of virtual influencer: The role of virtual influencer image, emotional appeal, and product involvement
K Jiang, J Zheng, S Luo - Journal of Retailing and Consumer Services, 2024 - Elsevier
Based on the fast-growing sustainable consumption trend and the importance of social
media in consumer decision-making, increasingly companies are introducing green …
media in consumer decision-making, increasingly companies are introducing green …
Virtual human: A comprehensive survey on academic and applications
L Cui, J Liu - IEEE Access, 2023 - ieeexplore.ieee.org
As a creative method for virtual human individuals based on multiple fusion technologies
such as artificial intelligence, computer graphics, and speech synthesis, virtual human …
such as artificial intelligence, computer graphics, and speech synthesis, virtual human …
Toward a design theory for virtual companionship
Due to significant technological advances in the field of artificial intelligence (AI), which are
driven by increased computing power, the ubiquitous availability of data, as well as new …
driven by increased computing power, the ubiquitous availability of data, as well as new …
Exploring team collaboration in the metaverse from a human capital perspective
Purpose We aim to help better understand how organizations can develop their human
capital in virtual teams through technological advances in the metaverse. To this end, we …
capital in virtual teams through technological advances in the metaverse. To this end, we …
Realistic motion avatars are the future for social interaction in virtual reality
SL Rogers, R Broadbent, J Brown, A Fraser… - Frontiers in Virtual …, 2022 - frontiersin.org
This study evaluated participant self-reported appraisal of social interactions with another
person in virtual reality (VR) where their conversational partner was represented by a …
person in virtual reality (VR) where their conversational partner was represented by a …
Will virtual influencers overcome the uncanny valley? The moderating role of social cues
Companies are increasingly collaborating with virtual influencers (VIs) as endorsers for their
social media campaigns, yet they often lack awareness of the risks and opportunities …
social media campaigns, yet they often lack awareness of the risks and opportunities …