City branding: a state‐of‐the‐art review of the research domain
Purpose–The aim of the paper is to carry out a contemporary and concise “state‐of‐the‐art”
review of the city branding research domain, in particular how scholars have approached …
review of the city branding research domain, in particular how scholars have approached …
Unfolding and configuring two decades of research and publications on place marketing and place branding
D Gertner - Place Branding and Public Diplomacy, 2011 - Springer
In the past few decades, a growing number of communities, cities, states/provinces, nations
and regions have adopted marketing and branding concepts and tools to attract investors …
and regions have adopted marketing and branding concepts and tools to attract investors …
The dynamics of place brands: An identity-based approach to place branding theory
This article introduces a novel approach towards place branding theory, adopting a view
based on the relationship between the place brand and place identity. The article first …
based on the relationship between the place brand and place identity. The article first …
Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding
M Kavaratzis, A Kalandides - Environment and Planning A, 2015 - journals.sagepub.com
This article attempts to 'rethink'place brands after examining in detail how people form them
in their minds. The article starts with a very brief account of the place branding literature to …
in their minds. The article starts with a very brief account of the place branding literature to …
From “necessary evil” to necessity: stakeholders' involvement in place branding
M Kavaratzis - Journal of Place Management and development, 2012 - emerald.com
The purpose of this paper is to focus on the role of stakeholders in the creation, development
and ultimately ownership of place brands. The paper contributes towards laying the …
and ultimately ownership of place brands. The paper contributes towards laying the …
Destination personality, affective image, and behavioral intentions in domestic urban tourism
The collective influence of destination personality and affective image on overall image
formation of a domestic urban destination and subsequently its influence on tourists' …
formation of a domestic urban destination and subsequently its influence on tourists' …
Cities and their brands: Lessons from corporate branding
M Kavaratzis - Place branding and public diplomacy, 2009 - Springer
First, this article attempts to clarify certain issues involved in treating cities as brands, which
have significantly limited the application of city branding. Secondly, it draws from corporate …
have significantly limited the application of city branding. Secondly, it draws from corporate …
The role of brand elements in destination branding
This article evaluates the contribution of commonly used symbolic elements–namely
destination name, logo and tagline–to the establishment of the destination brand. The …
destination name, logo and tagline–to the establishment of the destination brand. The …
Destination image components and word-of-mouth intentions in urban tourism: A multigroup approach
The purpose of this study was to explore differences among three distinct groups, namely
local residents, past tourists, and prospective tourists, in their perceptions of cognitive …
local residents, past tourists, and prospective tourists, in their perceptions of cognitive …
Place branding: creating self‐brand connections and brand advocacy
Place branding: creating self‐brand connections and brand advocacy | Emerald Insight Books
and journals Case studies Expert Briefings Open Access Publish with us Advanced search …
and journals Case studies Expert Briefings Open Access Publish with us Advanced search …