E-commerce is deemed as the sale and purchase of goods and services through the internet
in exchange for money and data transfer to complete the transactions. E-commerce is at the …

Blockchain has emerged as an important concept at the interface of ICT and higher
education. It is a system in which a record of transactions is maintained across several …

Business dynamics are also found in the digital economy, forcing the development of new
business models to achieve strategic marketing excellence. It was verified that half of the …

Diverse forms of artificial intelligence (AI) are at the forefront of triggering digital security
innovations based on the threats that are arising in this post-COVID world. On the one hand …

This study explores the transformative impact of IoT technologies on smart tourism, striving
to boost operational efficiency and enrich the traveler experience. Using a systematic …

The increasing use of Artificial Intelligence (AI) in Marketing can facilitate, expand and
modify markets. AI tools and devices in marketing are deeply related to consumer behavior …

One characteristic of nascent entrepreneurship is the need to innovate to achieve
competitiveness and ensure the survival of new ventures. Based on the individual …

At a basic level, entrepreneurship refers to an individual or a small group of partners that
intend to create a new business. Entrepreneurship is at the forefront of any competitive …

Marketing information systems (MKIS) are decision support systems focused on specific
marketing decisions, providing a more efficient and effective framework for analyzing and …

Email marketing is a considerable development and includes direct emails, transactional
emails, and email newsletters to attract new customers and retain existing ones. This …