A survey of game-theoretic models of cooperative advertising
S Jørgensen, G Zaccour - European journal of operational Research, 2014 - Elsevier
The paper surveys the literature on cooperative advertising in marketing channels (supply
chains) using game theoretic methods. During the last decade, in particular, this literature …
chains) using game theoretic methods. During the last decade, in particular, this literature …
Cooperative advertising models in supply chain management: A review
G Aust, U Buscher - European Journal of Operational Research, 2014 - Elsevier
This paper reviews articles on cooperative advertising, a topic which has gained substantial
interest in the recent years. Thereby, we first briefly distinguish five different definitions of …
interest in the recent years. Thereby, we first briefly distinguish five different definitions of …
Cooperative advertising and ordering policies in a two-echelon supply chain with risk-averse agents
YW Zhou, J Li, Y Zhong - Omega, 2018 - Elsevier
This paper considers a cooperative advertising and ordering issue in a two-echelon supply
chain in which a risk-averse manufacturer sells a product through a risk-averse retailer. We …
chain in which a risk-averse manufacturer sells a product through a risk-averse retailer. We …
Cooperative advertising and pricing in a manufacturer-retailer supply chain with a general demand function; A game-theoretic approach
The manufacturer participating in a cooperative advertising scheme reimburses a
percentage of local advertising expenditures to encourage the retailer into more promotional …
percentage of local advertising expenditures to encourage the retailer into more promotional …
On a cooperative advertising model for a supply chain with one manufacturer and one retailer
Huang and Li (2001), Huang et al.(2002), Li et al.(2002), **e and Ai (2006) and Yue et
al.(2006) recently studied a game-theoretic model for cooperative advertising in a supply …
al.(2006) recently studied a game-theoretic model for cooperative advertising in a supply …
Supply chain decision making with use of game theory
A Rzeczycki - Procedia Computer Science, 2022 - Elsevier
Game theory, due to its potential in creating behavioral models, is a tool used in decision
making in supply chains. However, the achievements so far have focused on the …
making in supply chains. However, the achievements so far have focused on the …
Dynamic cooperative advertising strategy in OAO supply chain with customer return
D Cao, X Zhang, L Yang, J **ao - RAIRO-Operations Research, 2020 - rairo-ro.org
Nowadays many manufacturers are increasingly adopting their own online direct channel
and the offline retail channel to sell their products as the quick development of e-commerce …
and the offline retail channel to sell their products as the quick development of e-commerce …
Cooperative advertising in a capacitated manufacturer–retailer supply chain: a game‐theoretic approach
To achieve a more realistic understanding of how the supply chain's components interact, it
is helpful to consider the operational limitations of the underlying supply chain while …
is helpful to consider the operational limitations of the underlying supply chain while …
The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers
This paper investigates the impact of decision timing for pricing and marketing efforts in a
supply chain led by competing manufacturers. We develop and solve six games to consider …
supply chain led by competing manufacturers. We develop and solve six games to consider …
[PDF][PDF] Coordination via cooperative advertising and pricing in a manufacturer-retailer supply chain
The manufacturer participating in a cooperative advertising scheme reimburses a
percentage of local advertising expenditures to encourage the retailer into more promotional …
percentage of local advertising expenditures to encourage the retailer into more promotional …