A framework for application of consumer neuroscience in pro-environmental behavior change interventions
Most consumers are aware that climate change is a growing problem and admit that action
is needed. However, research shows that consumers' behavior often does not conform to …
is needed. However, research shows that consumers' behavior often does not conform to …
Uncovering the potential of evaluative conditioning in sha** attitudes toward sustainable product packaging
Introduction The necessity to promote pro-environmental behavior change in individuals and
society is increasingly evident. This study aimed to investigate the effect of evaluative …
society is increasingly evident. This study aimed to investigate the effect of evaluative …
[PDF][PDF] Uncovering the potential of
N Leeuwis, T van Bommel, M Tsakiris, M Alimardani - 2024 - scienceopen.com
Methods: We first produced two stimulus sets: one including images of supermarket products
with different packaging and the other containing affective images of healthy nature …
with different packaging and the other containing affective images of healthy nature …
The Impact of Neuromarketing From an Environmental Perspective: Strengths and Opportunities to Promote a Sustainable Society in the Modern Era
MP Silva, XG Espinoza, SG Ponce… - Journal of Lifestyle and …, 2025 - sdgsreview.org
Objective: Explore the role of neuromarketing in promoting sustainability by analyzing how
consumers' emotional responses influence their purchase decisions for sustainable …
consumers' emotional responses influence their purchase decisions for sustainable …
Use of Neuromarketing to Explore Sustainable Fashion Consumption
AD Ladkoo, S Mohabir - … of the 50th Textile Research Symposium, 2024 - books.google.com
This exploratory study elucidates neuromarketing and sustainable fashion consumption in
the context of Mauritius. In the face of climate change, Mauritius being a Small Island …
the context of Mauritius. In the face of climate change, Mauritius being a Small Island …
Use of Neuromarketing to Explore Sustainable Fashion Consumption in Mauritius
AD Ladkoo, S Mohabir - Textile Research Symposium, 2023 - Springer
This exploratory study elucidates neuromarketing and sustainable fashion consumption in
the context of Mauritius. In the face of climate change, Mauritius being a Small Island …
the context of Mauritius. In the face of climate change, Mauritius being a Small Island …