This research aims to determine which dimensions of online convenience influence
generation z consumers' cognitive and affective attitudes and online impulsive buying …

Purpose In an emerging market, understanding shoppers' behavior in an online market is
essential to develo** online retail strategies. This research study examines the effects of …

Purpose The study aims to explore the impact of perceived utilitarian and hedonic value
(PHV) on shopper attitude and impulsive online purchasing using the technology …

The adoption of cashless payment methods compels impulse buying. This research studies
impulse purchase behavior by focusing on E‐wallet app characteristics, a field where …

This article collated various findings on consumers' impulse buying, specifically during the
COVID-19 pandemic. A detailed literature review revealed interesting facts about the pre …

The research aims to identify several social and economic factors expected to influence
consumers' impulsive buying. This research has adopted a sco** literature review …

This study aims to examines the effect of personal factors and situational factors on impulse
buying in the context of impulse tourism especially on Tiket. com users in Indonesia. The …

The act of making an impulsive purchase cannot be restricted to a single type of purchase.
Chocolates, apparel, and cell phones, as well as larger-ticket items like automobiles …

Purchases made on the spur of the moment might include items like candies, apparel, and
mobile phones, as well as larger-ticket items like automobiles, jewellery, and other items of a …

In the perpetually shifting and dynamic realm of retail, the pivotal elements of differentiation
and ensnaring customer trustworthiness stand as paramount imperatives. The crucial …