Consumers often rely on electronic word‐of‐mouth (eWOM) interaction as a source of
information about brands. It helps them in making decisions about their purchases. This …

The introduction of social media in the restaurant sector has changed the manner in which
customers communicate with businesses. Social media marketing activities (SMMAs), such …

In order to sustain business operations during the COVID-19 pandemic, nearly all industries
have to adopt online technology and social media marketing activities (SMMAs). Globally …

Purpose The purpose of this study is to investigate how electronic word of mouth (eWOM)
affects purchase intention and brand equity, and to further examine the mediating role of …

Demystifying the effect of social media usage and eWOM on purchase intention: the mediating
role of brand equity | Emerald Insight Books and journals Case studies Expert Briefings Open …

This study aims to examine and analyze the influence of social media and Word of mouth on
Buying Interest through Brand Image in Creative Economy Business in city of Medan …

Purpose This study aims to examine the effect of social influence, environmental concerns
and altruism on consumer purchase intention of eco-fashion (PIEF). In addition, this study …

Abstract The Blue Flag is a popular eco-label in tourism. This study aims at examining the
effectiveness of Blue Flag promotion on tourists' willingness to pay a price premium to …

Tujuan penelitian ini ialah menganalisis pengaruh digital marketing dan brand awareness
terhadap purchase intention brand fashion erigo apparel dimediasi brand image. Metode …

In the competitive environment of today, building a desirable sensory brand experience for
consumers can play a vital role in business success. This study, develo** and empirically …