The current study develops and tests a model taking into consideration constructs including
university reputation, university brand attachment and university brand personality, and …

Purpose The study aims to explore and test the integrated relationships between university
reputation and its key antecedents. In doing so, theoretically derived antecedents of …

Purpose Mianzi can powerfully influence tourists' behavior. Compared with product brands,
destination brands are more multidimensional, consisting of intangible and tangible …

Trip cost indirectly reflects the perceived value (PV) related to a tourist destination, which
can be influenced by knowledge, motivation, and behavior. This research investigated the …

Volcano tourism has witnessed several developments in the last decade. It seems that the
literature on such tourism type is still very scant. Therefore, this study measures factors that …

This research explores the effectiveness of destination awareness, destination image,
perceived quality, and brand engagement on visit intention among TikTok users toward …

A mediation model of the interplay between customer-based destination brand equity and
destination marketing in domestic tourists' satisfaction during a prolonged crisis is …

Purpose: The tourism industry is one of the most important industries of the new century,
which is very dynamic and profitable. Sports tourism is an essential part of this industry. The …

Tourism has direct and indirect implications for CO 2 emissions. Therefore, it is necessary to
develop tourism management based on sustainable tourism, mainly in the transport process …

This research underpins an integrated theoretical framework incorporating brand equity
theory and affect transfer theory to investigate relationships among fandom, destination …