Abstract Brain–computer interface (BCI), an emerging technology that facilitates
communication between brain and computer, has attracted a great deal of research in recent …

Neuro-tourism is the application of neuroscience in tourism to improve marketing methods of
the tourism industry by analyzing the brain activities of tourists. Neuro-tourism provides …

Cognitive load detection using electroencephalogram (EEG) signals is a technique
employed to understand and measure the mental workload or cognitive demands placed on …

En este artículo de revisión se abordan los diferentes conceptos y teorías que se
encuentran en torno al neuromarketing como un complemento a las estrategias del …

Individual choices and preferences are important factors that impact decision making.
Artificial intelligence can predict decisions by objectively detecting individual choices and …

Abstract Information for measuring the performance of a commercial action is essential for
any organization. Sponsorship actions have increased significantly in the last few decades …

The authentication process plays a crucial role in ensuring accurate and high-level security
in various applications, particularly in the face of emerging technologies and the growing …

Neuromarketing is an emerging research field that aims to understand consumers' decision-
making processes when choosing which product to buy. This information is highly sought …

The face of a humanoid robot can affect the user experience, and the detection of face
preference is particularly important. Preference detection belongs to a branch of emotion …

Initial romantic attraction (IRA) refers to a series of positive reactions toward potential ideal
partners based on individual preferences; its evolutionary value lies in facilitating mate …