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[HTML][HTML] Can AI chatbots help retain customers? An integrative perspective using affordance theory and service-domain logic
Chatbots' role in service contexts is changing to ensure better connectedness with
customers in the digital marketing era. Thus, develo** an understanding of how to …
customers in the digital marketing era. Thus, develo** an understanding of how to …
Understanding the impact of national culture differences on customers' online social shop** behaviours
The growth of social media (SM) has contributed to the retail industry. Academics and
professionals are specifically intrigued by how the fusion of SM might address the issue of …
professionals are specifically intrigued by how the fusion of SM might address the issue of …
Assessing the impact of entrepreneurial education activity on entrepreneurial intention and behavior: role of behavioral entrepreneurial mindset
J Yan, T Huang, Y ** the terrain of social and livestream commerce research through the affordance lens: A bibliometric review and research agenda
Livestream commerce is a form of social commerce that leverages advanced technology for
interactivity. Although research is complex due to vast geographical and platform diversity …
interactivity. Although research is complex due to vast geographical and platform diversity …
“They bought it, therefore I will buy it”: The effects of peer users' conversion as sales performance and entrepreneurial sellers' number of followers as relationship …
Drawing from social learning theory and the mobile advertising literature on key
performance indicators (KPIs), two experiments examined the influence of peer users' …
performance indicators (KPIs), two experiments examined the influence of peer users' …
Online impulse purchase in social commerce: roles of social capital and information overload
Q Zhang, W Ahmad - International Journal of Human–Computer …, 2024 - Taylor & Francis
Although social commerce induces consumers' impulse purchase behavior, no work has
been done to examine the impacts of different uses of social commerce on online impulse …
been done to examine the impacts of different uses of social commerce on online impulse …
Digital technology implementation: The mediating role of the duality of digital technology affordance in open innovation practices
Q Liu, J Chen, Z Li - Journal of Engineering and Technology Management, 2024 - Elsevier
The current wave of digital transformation has placed enterprises under dual pressure from
technological changes and the challenges of openness. These two factors are closely …
technological changes and the challenges of openness. These two factors are closely …