Social media are privileged vehicles to generate rich data created with unprecedented multi-
faceted insights to drive faster ideation and commercialisation of client-centric innovations …

Consumers increasingly interact with multimedia posts shared by peers on social media
(SM) platforms. Drawing upon service-dominant logic (SDL) and the information adoption …

Purpose–This paper aims to address the gap that, to date, no systematic review has been
carried out on the role that structural social capital (SC) plays for knowledge transfer and …

Consumers increasingly use social media brand communities to gather information about
brands and to inform their purchase decisions. Building on uses and gratifications theory …

Today, more and more enterprises are achieving co-innovation across borders by joining
digital platforms. However, many SMEs face difficulties in develo** and benefiting from …

The goal of this research is to see how online consumer reviews affect brand equity.
Customers of Jordanian online clothing stores make up the study population. Due to the …

Green purchase behavior emerges in the agri-food sector with the increasing awareness of
the negative environmental impacts of agricultural production intensification. The agri-food …

The study identifies the factors impacting prosumers' intention for co-production and future
participation. It also investigates the moderating role of digital media usage in the …

Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of
the internet, increasingly better informed consumers, technological advances and an often …

Previous research has highlighted the benefits of leveraging knowledge generated through
internal R&D and external customer knowledge to drive firm innovation. While it is …