The technology acceptance model is a widely used model to investigate whether users will
accept or refuse a new technology. The Metaverse is a 3D world based on virtual reality …

Despite the growing importance of cutting-edge technologies, little is still known about the
effects of psychological and technical factors on these technologies as associated with …

Many firms employ marketing tactics, such as surprise boxes, buy-and-reveal deals, random
price promotions, and teaser advertisements, in which some information is intentionally …

In the retail sector, it has become necessary for retailers to differentiate themselves using
new strategies, such as managing shop** experiences. The retailer can benefit from …

Many major consumer-driven companies have started to use augmented-reality (AR)
technology and AR apps to enrich their customers' shop** experiences and engagement …

Creativity is a growing area of retailing research. Drawing upon the optimal-arousal theory,
this research examines how the dimensions of packaging design creativity, such as …

Companies are increasingly using artificial intelligence (AI) technology to generate
promising concepts for new products which are then marketed to consumers as “AI …

Centring on real-time interactivity and participatory features, this study explores the influence
of travel livestreams on destination marketing. It investigates how the co-creation of …

The power of pet influencers has been increasingly recognized by hospitality and tourism
practitioners as more people choose to travel with their pets these days. Pet influencers are …

Apart from the goal of the digital world and other benefits of e-commerce, it becomes the
need of time during this COVID-19 pandemic. Successful implementation and sustainable …