Cutting-edge research in social media and interactive marketing: a review and research agenda

JW Peltier, AJ Dahl, L Drury, T Khan - Journal of Research in …, 2024 - emerald.com
Purpose Conceptual and empirical research over the past 20 years has moved the social
media (SM) literature beyond the embryotic stage to a well-developed academic discipline …

Sales technology research: a review and future research agenda

R Agnihotri, NN Chaker, R Dugan… - Journal of Personal …, 2023 - Taylor & Francis
Expecting improvements in productivity and performance, organizations continue to invest
considerably in sales technology tools and platforms such as customer relationship …

[HTML][HTML] Social media marketing assimilation in B2B firms: An integrative framework of antecedents and consequences

DK Maduku - Industrial marketing management, 2024 - Elsevier
Previous studies have addressed social media adoption in business-to-business (B2B)
contexts, but limited research has focused on understanding social media marketing …

Exploring the pivotal role of community engagement on tourists' behaviors in social media: A cross-national study

K Nusair, OM Karatepe, F Okumus, UF Alfarhan… - International Journal of …, 2024 - Elsevier
With the prevalence of social media networks (SMNs) as platforms for community
engagement, substantial attention from academics and practitioners has been paid to …

A desire for success: Exploring the roles of personal and job resources in determining the outcomes of salesperson social media use

A Kalra, NN Chaker, R Singh, OS Itani… - Industrial Marketing …, 2023 - Elsevier
Sales researchers have recognized the importance of salesperson social media use in
enhancing job outcomes. However, research that considers the influence of salesperson …

The role of international research collaboration and faculty related factors in publication citations: Evidence from Lebanon

Z Alamah, I AlSoussy, A Fakih - Economies, 2023 - mdpi.com
The importance of international collaboration in the research field is well-documented, but its
impact on the number of citations received by research publications is not fully understood …

Understanding salespeople's resistance to, and acceptance and leadership of customer-driven change

M Giovannetti, A Sharma, S Cardinali, E Cedrola… - Industrial Marketing …, 2022 - Elsevier
Salespeople's responses to change have been extensively examined in the context of sales
literature, sales force automation (SFA), customer relationship management (CRM) systems …

[HTML][HTML] Culturally diverse teams and inter-organizational knowledge sharing behavior: The role of perceived morality and relationship orientation

M Nguyen, P Sharma, R Kingshott, A Malik - Industrial Marketing …, 2024 - Elsevier
This paper draws on social exchange and social capital theories to explore knowledge-
sharing behavior with culturally diverse teams from business-to-business (B2B) partners. We …

Toward an understanding of the personal traits needed in a digital selling environment

KM Peesker, LJ Ryals, PD Kerr - Journal of Business & Industrial …, 2024 - emerald.com
Purpose The digital transformation is dramatically changing the business-to-business (B2B)
sales environment, challenging long-standing views regarding the critical competencies …

Technology use in B2B sales: examining the extant literature and identifying future research opportunities using morphological analysis

A Goel, AJ Baliga, D Rangarajan… - Journal of Personal …, 2024 - Taylor & Francis
Understanding the impact of technology use on the business-to-business (B2B) sales
profession has been one of the priorities for scholars for over 20 years. While the extant …