The study highlights, from the point of view of territorial marketing, that great events are one
of the tools used by a territory to improve or reposition its image, attract tourist flows, value its …

Negli anni Ottanta dello scorso secolo, numerosi studi hanno approfondito l'impatto della
cultura sull'evoluzione economica e competitiva di un'area geografica. L'interesse derivava …

Il coinvolgimento dei residenti, in particolare nei siti Unesco, costituisce uno degli elementi
chiave per favorire lo sviluppo dei territori. In questa direzione, il lavoro intende esaminare …

81 in the rural area of the Umbra Forest in Puglia. Through direct interviews and interviews
with the creator and director of the project, we will obtain a practical and detailed view of the …

According to the literature, organising a big event is a strategic choice for a destination. It is
an opportunity to promote the territory and foster its relaunch, increase its attractiveness and …

The organisation of a big event, according to literature, is a strategic choice for a destination
since it allows the promotion of the territory fostering its relaunch, the increase of its …

À première vue, l'étude des relations entre le rayonnement international des villes et
l'engagement des acteurs locaux, tels que les habitants, peut sembler complexe, voire …

The health emergency caused by Coved 19 has brought with it a consequent economic and
socio-cultural crisis, resulting in an absolutely unprecedented framework for the tourism …

Getting things done. Con queste parole, ad apertura del primo fascicolo della rivista “Il
capitale culturale. Studies on the Value of Cultural Heritage”, Massimo Montella (2010, p …

The growth of events importance has become clearer for some time now, both at national
and international level. Thus, there are several interpretations of events: from marketing …