Over-the-top video streaming (OTT) platforms, by their consummate artistry, are changing
how people watch television. No past research has investigated the relationship between …

This article explores how the political economy of the cultural industries changes through
platformization: the penetration of economic and infrastructural extensions of online …

This article will look to YouTube's algorithm to assess how such forms of mechanical
decision-making can create a discriminatory visibility hierarchy of vloggers, favouring middle …

This study explores the industrial underpinning and the cultural logic of social media
celebrity. Social media visibility may be considered as an alternative way to fame as it …

The internet has fundamentally transformed society in the past 25 years, yet existing theories
of mass or interpersonal communication do not work well in understanding a digital world …

As famously known, YouTube was founded in February 2005 by three PayPal employees.
Less than 2 years later, Google acquired YouTube for a fee of $1.65 billion, at a point when …

To this date, it is difficult to find high-level statistics on YouTube that paint a fair picture of the
platform in its entirety. This study attempts to provide an overall characterization of YouTube …

This article develops an analytical framework to understand the modes of address of native-
to-online content types (gameplay, do-it-yourself (DIY) beauty, personality vlogging). These …

Since launching as a website for everyday video-sharing in 2005, YouTube has become
one of the world's most powerful digital media platforms. Originally published in 2009 when …

This article considers the growing influence of self-styled algorithmic “experts.” Experts build
valuable brands, accumulate notoriety, and piece together careers by selling theorizations of …