Multi-task deep recommender systems: A survey

Y Wang, HT Lam, Y Wong, Z Liu, X Zhao… - arxiv preprint arxiv …, 2023 - arxiv.org
Multi-task learning (MTL) aims at learning related tasks in a unified model to achieve mutual
improvement among tasks considering their shared knowledge. It is an important topic in …

Advances and challenges of multi-task learning method in recommender system: a survey

M Zhang, R Yin, Z Yang, Y Wang, K Li - arxiv preprint arxiv:2305.13843, 2023 - arxiv.org
Multi-task learning has been widely applied in computational vision, natural language
processing and other fields, which has achieved well performance. In recent years, a lot of …

Deep landscape forecasting in multi-slot real-time bidding

W Ou, B Chen, Y Yang, X Dai, W Liu, W Zhang… - Proceedings of the 29th …, 2023 - dl.acm.org
Real-Time Bidding (RTB) has shown remarkable success in display advertising and has
been employed in other advertising scenarios, eg, sponsored search advertising with …

Mlora: Multi-domain low-rank adaptive network for ctr prediction

Z Yang, H Gao, D Gao, L Yang, L Yang, X Cai… - Proceedings of the 18th …, 2024 - dl.acm.org
Click-through rate (CTR) prediction is one of the fundamental tasks in the industry,
especially in e-commerce, social media, and streaming media. It directly impacts website …

PeNet: A feature excitation learning approach to advertisement click-through rate prediction

Y Yin, ND Ochieng, J Sun, X Bao, Z Wang - Neural Networks, 2024 - Elsevier
Since the physical meaning of the fields of the dataset is unknown, we have to use the
feature interaction method to select the correlated features and exclude uncorrelated …

[PDF][PDF] A bias-free revenue-maximizing bidding strategy for data consumers in auction-based federated learning

X Tang, H Yu, Z Li, X Li - Proc. IJCAI, 2024 - ijcai.org
Abstract Auction-based Federated Learning (AFL) is a burgeoning research area. However,
existing bidding strategies for AFL data consumers (DCs) primarily focus on maximizing …

AIE: Auction Information Enhanced Framework for CTR Prediction in Online Advertising

Y Yang, B Chen, C Zhu, M Zhu, X Dai, H Guo… - Proceedings of the 18th …, 2024 - dl.acm.org
Click-Through Rate (CTR) prediction is a fundamental technique for online advertising
recommendation and the complex online competitive auction process also brings many …

Know in AdVance: Linear-Complexity Forecasting of Ad Campaign Performance with Evolving User Interest

X Wang, Y Guo, H Sheng, P Lv, C Zhou… - Proceedings of the 30th …, 2024 - dl.acm.org
Real-time Bidding (RTB) advertisers wish to know in advance the expected cost and yield of
ad campaigns to avoid trial-and-error expenses. However, Campaign Performance …

Visual Encoding and Debiasing for CTR Prediction

G Xv, S Chen, C Lin, W Guan, X Bu, X Li… - Proceedings of the 31st …, 2022 - dl.acm.org
Extracting expressive visual features is crucial for accurate Click-Through-Rate (CTR)
prediction in visual search advertising systems. Current commercial systems use off-the …

A Cost-Aware Utility-Maximizing Bidding Strategy for Auction-Based Federated Learning

X Tang, H Yu - IEEE Transactions on Neural Networks and …, 2024 - ieeexplore.ieee.org
Auction-based federated learning (AFL) has emerged as an efficient and fair approach to
incentivize data owners (DOs) to contribute to federated model training, garnering extensive …