This essential textbook provides a clear and authoritative introduction to qualitative and
quantitative methods for studying media and communication. Written by two highly …

This paper provides a commentary regarding the quantitative content analyses of gender
roles in media published in the two special issues of Sex Roles (Rudy et al. 2010a, 2011). A …

Although there are numerous studies on gender-role portrayals in television advertising,
comparative designs are clearly lacking. With content analytical data from a total of 13 Asian …

Noted for its fair and equal coverage of men and women, Psychology of Gender reviews the
research and issues surrounding gender from multiple perspectives, including psychology …

The eighth edition of this text remains an indispensable resource for mass communication
psychology and media effects courses. This book gives readers an in-depth understanding …

Gender: Psychological Perspectives synthesizes the latest research on gender to help
students think critically about the differences between research findings and stereotypes …

Social Inequality and Social Stratification in US Society uses a historical and conceptual
framework to explain social stratification and social inequality. The historical scope gives …

Although content analyses have found that superhero programs in the media portray strong
gender stereotypes of masculinity, little research has examined the effects of viewing such …

In the 40 years since McArthur and Resko (1975) published their paper on how men and
women are portrayed in TV advertisements, there have been around a hundred replications …

Although considerable research has examined attitude toward advertising in general (AG),
little is known about AG's determinants. This study investigates gender stereotype-related …