Purpose This paper aims to focus on the re-presentation of the cultural phenomena hygge in
Denmark and fika in Sweden in destination branding and address the inevitability of their …

This research focuses on the significance of place experiences in sha** effective place
branding strategies. It introduces a novel method that leverages social media data analytics …

This paper provides further understanding of how social sustainability functions as a
discursive boundary object, by exploring how it is artefactually anchored during the planning …

This paper addresses inclusive tourism in multicultural societies by exploring the domestic
tourism experiences of first-generation Italian and Chinese immigrants in Sweden within the …

Purpose Ideas related to “the Nordic” are important in the reconstruction of national identities
in Denmark, Finland, Iceland, Norway and Sweden, and these countries' modern national …

Between 2016 and 2019, the Swedish state–via the Swedish Institute and Swedish
embassies–circulated the 'Swedish Dads' photo exhibition to 54 countries. The exhibition …

This study examines how the place brand identities of seven Destination Management
Organisations (DMOs) in southern Sweden guide their sustainable tourism communication …

To date, there has been scant research on place broadcasting activities (PBA) such as
promotion, marketing and branding in Norwegian municipalities, especially research into …

Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation
Brand: A Sentiment Analysis This thesis seeks to expand the understanding of nation brand …

Abstract The World Health Organization classified Covid-19 as a pandemic in March 2020
which led many countries to recommend social distancing, restrict the freedom of movement …