Background Consumers' possibility of connecting to the surrounding world has rapidly
increased the use of interactive communication technologies in their daily lives. This …

Purpose Social media has fundamentally changed the consumer decision process, and in
the last decade a more nuanced view of how consumers engage with brands has emerged …

The importance of social media for marketing professionals has grown immensely as
consumers turn to it to connect with products, brands, and brand communities. Yet limited …

Purpose Political marketing is unable to reach out or influence voters as it once did. This
study aims to identify means for political marketers to effectively reach to voters. Specifically …

The internet has profoundly changed the way we communicate, including how jihadist
groups seek to reach Western audiences with their propaganda strategies. Cases of …

This article utilises rhetorical analysis as a method to investigate course level marketing
communications for undergraduate fashion marketing degrees in England. The purpose of …

Purpose The internet has made it possible to diffuse totally digitized products on a very large
scale. The newspaper business is one of the sectors that has been most affected by this …

Purpose–The purpose of this study is first to describe and discuss an innovative strategy,
pursued by a music festival, to reduce the environmental impact by allowing only vegetarian …

Consumers' environmental consciousness is widespread with public acceptance of the
global environmental crisis causing shifts in the debates within the environmental …

Understanding the nature and extent of consumer networks in social media has been
complicated by both their rapid adoption and their tendency to adapt and mutate as they …