Servitization in Automotive: How Service Catalogs Influence Sales of Services for Car Dealerships
T Munteanu - 2024 - essay.utwente.nl
This research explores the impact of implementing a service catalog on customer
satisfaction and sales of services at a car dealership. A high-fidelity prototype of a service …
satisfaction and sales of services at a car dealership. A high-fidelity prototype of a service …