Efforts to identify and understand gender differences have a long history that has sparked
lively debate and generated much public interest. Although understanding gender …

Message matching refers to the design and distribution of persuasive messages such that
message features (eg, the themes emphasized) align with characteristics of the target …

This book builds on theory to provide students with a usable, strategic understanding of
consumer behavior that acknowledges recent changes in internal and external influences …

This research investigates the consumer purchase intention of products with geographic
indications (GIs) based on a sample of 351 valid responses in three representative regions …

Welcome to the third edition of The Psychology of Attitudes & Attitude Change. As you would
expect, this edition contains many new developments. As a starting point, Bas Verplanken …

We employ a novel adaptation of self-construal theory to explain the theoretical basis of
factors that influence organic food purchase decisions. Study 1 reveals that egoistic (eg …

This study investigates the underlying motivations for luxury consumption among Chinese
middle-class consumers by testing the relationships between psychological traits and …

Drawing from a large sample of consumer survey in five major cities of China, this empirical
study examines different underlying mechanisms of cultural identity and consumer …

Extensive research has investigated branding practices, processes, and consumers'
reactions to brands in a globalized world. In this review, the authors aim to organize and …

Although cultural psychology is the study of how sociocultural environments and
psychological processes coconstruct each other, the field has traditionally emphasized …