Endogeneity in empirical marketing research is an increasingly discussed topic in academic
research. Mentions of endogeneity and related procedures to correct for it have risen 5x …

Inflation is back–with a vengeance. Following the highly disruptive years of the pandemic,
the world has experienced inflation levels not seen for many decades. A “perfect storm” of …

Purpose The purpose of this paper is to observe consumers' attitudes toward and intentions
to purchase green products on social media and to explore the relationships among social …

Achieving customer loyalty is a primary marketing goal, but building loyalty and rea** its
rewards remain ongoing challenges. Theory suggests that loyalty comprises attitudes and …

In this study we examine the effect of customers' participation in a firm's social media efforts
on the intensity of the relationship between the firm and its customers as captured by …

Marketing academics are keenly aware of the seismic shifts in today's marketing
environment caused by digital (dis) intermediation. In this article, we discuss four types of …

Modern day store brands (SB) or private labels (PL), now also popularly called private
brands, are brands generally owned and marketed by retailers. They have been active on …

As a research domain, the retail sector has always had many appealing features, such as its
size, its multi-faceted and dynamic nature, the possibility for researchers to exploit their own …

Using a cost–benefit approach, this study is the first to jointly investigate supply-side factors
and consumer characteristics that drive or hinder organic purchases. With scanner data that …

Three-tiered private-label (PL) portfolio strategies (low-quality tier: economy PLs, mid-quality
tier: standard PLs, and top-quality tier: premium PLs) are gaining interest around the world …