A tale of power, passion and persuasion: Bloggers, public relations and ethics

C Archer, S Pettigrew… - Asia Pacific …, 2014 - researchportal.murdoch.edu.au
Within public relations the questions of ethical theory and practice have been given new
momentum with the rise of influencers in social media, such as bloggers, and the related …

[책][B] Are Place-based Communities Threatened by our Increasing Network Connectedness? Examining the Effect of Internet Use on Students' Psychological Sense of …

EA Agyeman-Budu - 2012 - search.proquest.com
In an era of increasing network connectedness, researchers have debated whether people
are becoming more isolated from (eg, Putnam, 2000) or more connected to (eg, Wellman …

Social exchange and social capital in blogging: Interactions among mum bloggers, marketers and public relations practitioners in the virtual third place

CJ Archer - 2017 - research-repository.uwa.edu.au
This research uses social exchange and social capital theories to explore the phenomenon
of mum blogging in Australia, particularly exchanges between mum bloggers and each …