The relationships between art, aesthetics, and luxury are multifaceted. Whereas the field of
aesthetics largely evolved as theories of art appreciation (Gaut and Lopes 2007), it has long …

Consumer behavior recently underwent three main developments: a shift from material
purchases to immaterial experiences, a shift from signaling status and wealth by means of …

Purpose This study aims to understand the lasting relationship between luxury fashion and
art. The purpose of the paper is to explore whether the application of art, the cooperation …

Introducing the business models, organisational structures, and fundamentals of orchestras,
this book takes readers on a journey through the evolution of orchestra management. The …

Brand resonance is a marketing concept under‐explored in the performing arts context. This
paper responds by analysing focus group findings from a large Opera group,“Big Opera …

Purpose The purpose of this conceptual paper is to deepen the theoretical understanding on
value (co-) creation particularly in the context of arts. Design/methodology/approach …

Museums, other fighting institutions for opera their houses, survival in the theatres arts
because field and are of other institutions in the arts field are fighting for their survival …

In the arts, brand has often been seen as a 'dirty word.'This paper critically analyzes the
shaky relationship between artists and an arts council by examining a unique data set of …

Purpose Communicating the national values of artists and the role of product benefits as
symbols of national values, infuse iconic national brands. This paper aims to validate a …

Purpose Increasing industry interest in visual artists and commercial brand collaborations
has heightened the need for research on exactly how visual art can add meaning to brands …