Despite the voluminous evidence in support of the paradoxical finding that providing
individuals with more options can be detrimental to choice, the question of whether and …

With the growing realization that brands are one of a firm's most valuable intangible assets,
branding has emerged as a top management priority in the last decade. Given its highly …

As an essential risk-reduction strategy, technology innovation is likely to play a key role in
the hotel industry's recovery from the 2020 coronavirus pandemic. However, its impact on …

This research examines how individuals respond differently to recommendation options
generated by ChatGPT, an AI-powered language model, in five studies. In contrast to …

Active innovation resistance is considered to be a main driver of innovation rejection, and
traditionally related to five product-specific adoption barriers driving this negative attitude …

The authors examine the implications of electronic shop** for consumers, retailers, and
manufacturers. They assume that near-term technological developments will offer …

Although technological products are unavoidable in contemporary life, studies focusing on
them in the consumer behavior field have been few and narrow. In this article, we investigate …

The traditional focus in the decision-making literature has been on understanding how
consumers choose among a given set of alternatives. The notion that preference uncertainty …