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A risk assessment approach to support the launching of new products, services or processes
R Steen - International Journal of Business Continuity and …, 2015 - inderscienceonline.com
This research paper aims to develop a practical method to highlight certain key risk factors
involved in the product development process. A new definition of the term'launch risk'is …
involved in the product development process. A new definition of the term'launch risk'is …