Generational theory presumes that generational cohorts develop similar attitudes and
beliefs with regard to their market behaviors. This study examined the attitudes and beliefs of …

The customer value proposition (CVP) is an important concept integrating theory and
practice in business research and management. While recent studies have yielded …

Purpose This study aims to develop a process model to facilitate enterprises' co-creating
value with consumers through social media. Design/methodology/approach Drawing on the …

The study examines the relationships between consumer trust (cognitive and affective),
perceived value (utilitarian and hedonic), and loyalty behavioral intentions (repurchase and …

The core claim made in the paper is that retailers wishing to identify and manage
competitive customer value propositions succeed by measuring and modeling customer …

O objetivo desta revisão sistemática é identificar a influência das redes sociais e
tecnologias na retenção de clientes em ginásios. A pesquisa foi efetuada em quatro bases …

Purpose This study aims to examine the quick service restaurant (QSR) differentiation in the
minds of consumers, customers and non-customers and addresses the use of absolute …

This research presents an integrated model of service quality, price fairness, and ethical
practice for customer satisfaction in Indonesia's first sharing economy platform while also …

Earlier theories of business logics represent a shift in the value creation mindset. This study
proposes a framework related to the applicability within the context of hospitality and …

Previous studies on customer participation have mainly focused on its outcome benefits. The
current study investigates the effect of various participation behaviors on both process and …