Businesses need to retain their customers. They must research to know the best way to
achieve a high retention rate, and which incentives are appropriate for participating …

In the present challenging business environment, each organisation needs to continuously
improve its performance. One method adopted by most manufacturing organisations is to …

The Indian telephony industry is a diverse platform for product and service in customer value
perception. The present study organizes and synthesizes the varied research streams for …

Past studies indicate positive link between service qualities (SQs), customer satisfaction
(CS). These studies also provide evidence regarding successful mediation of CS to the link …

The rapid integration of modern technology, coupled with the pandemic, has triggered a
seismic shift in the landscape of SME hotel business, profoundly influencing the mindset and …

This study determined the influence of social media on the relationship between value co-
creation adoption and customer loyalty of apparel designers in Nigeria. Data for the study …

Abstract The Cultural and Creative Industries (CCI) thrive on innovation and creativity,
necessitating robust cross-domain collaboration among diverse stakeholders. However, the …

Este libro es resultado del proyecto de investigación" Antecedentes y resultados de la
innovación en la industria manufacturera colombiana", desarrollado entre la Universidad …

Service sectors generate more than two-thirds of gross domestic product (GDP) globally.
Within this highly competitive environment, service innovation is dramatically gaining more …

China's economy has shifted from the stage of high‐speed growth to the stage of high‐
quality development, and enterprises are facing increasingly complex conditions in the …