Neuromarketing (NM) is an application of neuroimaging and physiological tools to record
the neural correlates of consumers' behaviour (eg, decision-making, emotion, attention, and …

Neuromarketing (NM) uses neuroscience tools, for example, but not limited to functional
magnetic resonance imaging (fMRI) and electroencephalography (EEG) to study, explore …

In the last two decades, neuromarketing (NM) studies are snowballed because scientists
and researchers are looking for understanding the mechanisms of decision-making in the …

Neuromarketing has induced great interest in academia and professionals due to the
benefits of this field in providing more accurate information about consumers' unconscious …

The growing interest in consumer behavior in the digital environment is leading scholars
and companies to focus on consumer behavior and choices on digital platforms, such as the …

Neuromarketing is a marketing communication field that applies neuroscience and
physiological research tools to study consumer behavior toward stimuli, viz., ads and …

This study performs a comprehensive bibliometric analysis of biomedical (ie, non-brain)
technology such as eye-tracking (ET), electromyography (EMG), galvanic skin response …

Electroencephalograms (EEGs) are often used for emotion recognition through a trained
EEG-to-emotion models. The training samples are EEG signals recorded while participants …

This paper aims to evaluate international social media marketing strategies to better
understand the effect of sustainable communication on Millennials and Gen-Z attitudes …

This research aimed to explore the perspectives of academicians on the role of emotions
and feelings processes in enhancing the effectiveness of Islamic ads and identify elements …