Visualisation of global research trends and future research directions of digital marketing in small and medium enterprises using bibliometric analysis
Purpose The purpose of this research is to undertake a bibliometric analysis of digital
marketing research in small and medium enterprises (SMEs). The study examines papers …
marketing research in small and medium enterprises (SMEs). The study examines papers …
The green competitiveness of enterprises: Justifying the quality criteria of digital marketing communication channels
The omnichannel approach to forming marketing strategies for the development of the green
competitiveness of enterprises is seen as a process for the inseparable interaction of …
competitiveness of enterprises is seen as a process for the inseparable interaction of …
Extending the reach of small-medium enterprises through new-age marketing technologies: drivers of adoption and their impact on business performance
AM Amiri, BP Kushwaha… - International Journal of …, 2024 - inderscienceonline.com
The study aims to inspect the forces of new-age marketing technology adoption for
organisational communication and its impacts on the performance of small-medium …
organisational communication and its impacts on the performance of small-medium …
Unveiling Urban Voices: Citizen Reporter Impact on Public Services Responsiveness in Makassar City
This study proposes to analyze the influence of netizen (net citizen) accounts on the
government's response to public service issues in Makassar over one year. The research …
government's response to public service issues in Makassar over one year. The research …
[PDF][PDF] Extending the reach of small-medium enterprises through new-age marketing technologies-drivers of adoption and its impact on business performance
AM Amiri - researchgate.net
The study aims to inspect the forces of new-age marketing technology adoption for
organizational communication and its impacts on the performance of small-medium …
organizational communication and its impacts on the performance of small-medium …
DIGITAL MARKETING STRATEGY FOR SMALL AND MEDIUM ENTERPRISES
S Stojković, M Stanković, T Anđelković - KNOWLEDGE-International Journal, 2023 - ikm.mk
Modern business conditions and people's lives are characterized by innovations and
constant changes in the environment. Small and medium enterprises are a very important …
constant changes in the environment. Small and medium enterprises are a very important …
The Mediating Role of Online Marketing Information Systems Products, Technology, Business Managers, and Digital Entrepreneurship on Change Management
R Rismansyah, Y Dessy, M Najib, A Mahendra… - … Managers, and Digital … - papers.ssrn.com
This study aims to determine an online product marketing information system that mediates
change management between business managers and digital entrepreneurs. SME …
change management between business managers and digital entrepreneurs. SME …
STRATEGIJA DIGITALNOG MARKETINGA ZA MALA I SREDNJA PREDUZEĆA.
S Stojković, M Stanković… - Knowledge …, 2023 - search.ebscohost.com
Modern business conditions and people's lives are characterized by innovations and
constant changes in the environment. Small and medium enterprises are a very important …
constant changes in the environment. Small and medium enterprises are a very important …
[PDF][PDF] Elif Hasret KUMCU DIGITAL MARKETING APPLICATIONS IN GREEN MARKETING
EH KUMCU - researchgate.net
Green marketing, which promotes environmentally friendly and sustainable products, has
gained traction in recent years, driven by growing consumer awareness of environmental …
gained traction in recent years, driven by growing consumer awareness of environmental …