Samsung is a mobile phone manufacturer in Dubai, in the United Arab Emirates. Samsung
enjoyed early success in the region, dominating the market by 2016. However, sales and the …

This study is carried out to examine the effect of customer service on the corporate
competitive advantage from the perspective of selected firms in the Nigerian telecom service …

The need to establish profitable long-term customer relationships intensifies as South
African wealth managers compete for a share in the market. To establish and maintain …

Social media assume increasing importance in the light of the evolution of the digitalization
processes in the economy. In the context of global change, Small and Medium Enterprises …

The study aimed to analyze the impact of implementing total quality management practices
on achieving competitive advantage at Jordanian telecommunications companies. The …

he study seeks to identify the attitude of the Kuwaiti public towards electronic customer
service in private companies and to indicate the degree of their dependence on electronic …

This research aims at identifying the impact of excellence in drawing up the following four
marketing mix strategies (Product, Pricing, Promotion and Distribution) of the small and …