This study aims to systematically review the place branding literature and comprehensively
synthesize the academic research in this domain. Accordingly, this study examines the …

Being one of the “mega trends” that has significantly impacted the tourism system, the role
and use of social media in travelers' decision making and in tourism operations and …

Influencer marketing appears to be an effective and cost-efficient marketing tool, as it is often
not perceived by consumers as advertising and guarantees a wide reach to very engaged …

In light of the unprecedented global crisis caused by the COVID-19 pandemic, resilient
businesses are those more likely to make the transition to the post-COVID era. Our study …

Tourism practices and destination decisions are more and more affected by the opinions of
trusted friends channeled through social media, and it is therefore of great interest to explore …

This study sought to propose an extended model of the theory of planned behavior (TPB),
incorporating further major constructs in tourism marketing (ie travel motivation, eWOM …

Advances in technology have fundamentally changed how information is produced and
consumed by all actors involved in tourism. Tourists can now access different sources of …

Medical tourism in Malaysia has grown over the years and has become a promising
industry. However, due to the establishment of China's Belt and Road Initiative (BRI), we see …

Because e-WOM is one of the useful digital marketing elements for any organization, a
better understanding of its process will help individuals take more advantage of this concept …

In the present study, the use of the internet to promote Halal cuisines and culinary tourism is
compared and contrasted through content analysis method of investigation of the national …